Vijay’s much awaited ‘Mersal’ has become the first film from the south India to get a dedicated emoji on Twitter.
This has been done following a tie-up between the makers of the movie and Twitter India, sources said, adding that this is already a trend in Hollywood and Bollywood.
Those who type type ‘Mersal’ related hashtags including #Mersal #MersalTeaser #MersalMusicLive #Neethanae and #AalaPoranTamizhan can find a small digital image of Vijay’s look in ‘Mersal’.
Meanwhile, arrangements are on in full swing for the grand audio launch function of ‘Mersal’, which his set to take place on Sunday (August 20) at the Jawaharlal Nehru Stadium in Chennai.
Buzz is that Vijay’s speech would be one of the highlights of the event, as the ‘Thalapathy’ would speak on various topics, including ‘Mersal’ and A R Rahman.