Allu Arjun will be seen as brand ambassador for Frooti. Parle Agro said it has signed the Telugu star to endorse its flagship brand Frooti in the southern market.
The company feels that Allu Arjun as the ambassador of Frooti will further strengthen Parle Agro’s connect with the youth in Southern India, especially in Andhra Pradesh.
In a statement, the announcement is a part of the firm’s expansion plan to become a Rs 10,000 crore entity by 2022.
Parle Agro Joint MD and CMO Nadia Chauhan said, “With a strong focus on South India, it has been necessary for us to drive aggressive inputs for both marketing and sales and distribution efforts in the region.”